Emma’s Success in Taiwan: How Influencer Marketing Drove Results
Industry
D2C Sleep Brand
Offering
Mattresses and Bed Essentials
Target Persona
Aged 30 and Above
Target Geo
Taiwan
About Emma
Emma started in Frankfurt in 2015 with the objective of revolutionizing the mattress business.
With its dedication to support the highest sleeping standard by providing optimal spinal alignment Emma rapidly became the fastest growing German and EU start-up.
Now operating in 22 countries across 5 continents, Emma supports local economies by producing mattresses locally.
The Campaign
In late 2023, Emma partnered with CreatorDB to strengthen its presence in Taiwan through influencer marketing.
Being new to the market and cautious about the campaign’s impact, a three-month test period was agreed upon, with plans to reassess afterward.
The campaign obtained 6.4 million views, over 128K likes, and 10K comments in the first three months.
The trial phase swiftly evolved into an ongoing campaign, sustaining the brand’s momentum.
Reaching the Right Audience
Emma’s primary challenge was to increase sales within their target audience of adults aged 30 and above.
The brand sought to engage lifestyle content creators, particularly foreigners living in Taiwan, who could authentically connect with their audience.
CreatorDB provided Emma with a streamlined influencer marketing solution tailored to their specific needs:
Aligning Creators with Brand Messaging
With CreatorDB’s platform’s help, campaign managers and coordinators identified lifestyle YouTubers and Instagram influencers who matched Emma’s target audience profile.
Candidates were further screened based on engagement and their connections with followers to maximize campaign impact.
By focusing on vloggers who shared their experiences in Taiwan, Emma ensured a perfect match with their brand and audience.
Rolling Into Success
The campaign started with a gradual approach, initiating fewer than 10 collaborations per month in the first three months to validate the concept.
Once Emma recognized the potential of influencers to expand their reach in Taiwan, they increased their input and efforts.
In the next 8 months, the campaign grew to 15-20 collaborations per month, with numbers peaking as the holiday season approached.
The Results
The partnership between Emma and CreatorDB delivered measurable success:
- Strategy validation and expansion: Building on early successes, Emma expanded collaborations with more creators in the following months.
- Successful market entry in Taiwan: Emma’s influencer marketing efforts proved effective, establishing the brand firmly in the Taiwan market.
- Increased audience engagement: The carefully selected lifestyle vloggers resonated with Emma’s audience, sparking significant interest in their products.
