Being present on social networks with your brand – as well as being a golden opportunity – communicates presence and reliability to users who spend an average of three hours a day on Instagram and make purchase decisions more and more via their smartphones.
It’s no longer just a question of image: it’s a real opportunity to make your business known outside your geographical borders and to intercept a new slice of the market.
Holidays have always been an excellent opportunity to create ad hoc campaigns and improve sales due to the greater predisposition of people to purchase.
There are many different holidays that you can take advantage of. Some, like Easter, Ramadan, Halloween, and the holiday season (Cyber Monday, Black Friday, Christmas, and New Year) is celebrated almost everywhere and attract the most attention when it comes to marketing campaigns; there is a multitude of state, region and local holidays you can take inspiration from too boost your marketing efforts.
Why influencer marketing during holidays?
Holidays are a perfect moment for an influencer marketing campaign, in general people will spend more time on social media, engage with brands, and are prone to shop. Employing influencers is a great opportunity to engage with customers over the holidays in a fun and light way. They can easily craft content that relates to the holiday and connect it with your product.
An influencer marketing campaign during the holidays would work in your brand’s favor since influencers have established credibility and trust with their followers, which can help increase the campaign’s effectiveness. Influencers can create content that showcases your product or service in a relatable and engaging way, and their followers are more likely to trust and act on their recommendations. Influencers also have large social media followings, which can help to increase brand awareness and reach a wider audience.
Overall, a holiday marketing campaign, especially one that leverages the power of influencers, can help increase brand recognition, drive sales, and reinforce customer loyalty when people are more open to making purchases and building relationships with brands.
What is the impact of an influencer during the holiday season
Holidays are, without a doubt, one of the most important moments of the year for both consumers and brands because they allow brands to connect with their customers more emotionally and present themselves as human and caring. Running influencer marketing campaigns in connection with holidays can be a force multiplier for many reasons:
There is an increased consumer spending in relation to holidays. Consumers are more likely to spend money on gifts, travel, and experiences during holidays. By leveraging the power of influencer marketing, brands can tap into this increased spending and drive more sales.
Expanded reach. Influencers have large social media followings, which can help brands reach a wider audience during holidays. By partnering with the right influencers, brands can increase their awareness and exposure to new potential customers.
Influencers create authentic and relatable content that resonates with their followers. By collaborating with influencers to create holiday-themed content, brands can connect with their audience on a more personal level and reinforce their brand identity.
Influencers often have a specific niche or audience, which can help brands to target their marketing efforts more effectively. By partnering with influencers who align with their brand values and target audience, brands can increase the effectiveness of their holiday marketing campaign.
Overall, influencer marketing can be a powerful tool during holidays, helping brands to increase their sales, reach a wider audience, and reinforce their brand identity. By leveraging the trust and credibility of influencers and creating authentic and targeted content, brands can effectively connect with their audience and drive more business during this important time of year.
Advertisers increasingly understand influencer marketing as a key part of their global strategy. Why? Mainly because this channel offers them tools that other types of marketing cannot.
For example, by working with multiple influencers, you can tap into multiple audiences, each with its own unique traits and preferences, allowing for easily tailoring key messages toward different market segments.
This will allow your brand to show the benefits of a product more directly as an influencer can tell how it has improved their day-to-day life or how they have included it in their routine. And this has a greater impact when the holiday season is approaching due to the hunt for the perfect gift.
A holiday campaign must provide a different value than the rest of the year. Brands must turn these campaigns around based solely on the product itself and go one step further to transmit 100% of the brand’s DNA through the influencers, taking advantage of their different characteristics and creating a more human touchpoint to connect with the public.
How to find the right influencer for your holiday campaign
Once you decide to go further with your influencer marketing campaign for the holiday is of primary importance for you to find the right influencers to work with. This can initially sound difficult, but follow the process in this paragraph, and you will ace it. You can speed it up even further by using CreatorDB to discover influencers and obtain their updated analytics.
But let’s go by order:
Define your campaign goals: Before looking for influencers, you need a clear idea of what you want to achieve with your holiday marketing campaign. Do you want to increase sales, drive website traffic, or build brand awareness? This will help you to identify the right influencer for your campaign.
Identify your target audience: knowing who your target audience is will help you to find an influencer who resonates with them. Look for influencers with a similar demographic to your target audience and interested in topics related to your product or service.
Research potential influencers: use social media platforms, influencer marketing platforms, and search engines to find influencers who match your campaign goals and target audience. Look at their content, engagement rates, and followers to determine whether they fit your brand well.
Check their engagement and authenticity: It is essential to ensure that the influencer you choose has an engaged and authentic following. Check their engagement rates and look for signs of fake followers or engagement.
Reach out to potential influencers: once you have identified potential influencers, reach out to them to discuss the campaign and gauge their interest. Be clear about your goals and expectations, and ask for their rates and availability.
Collaborate with the selected influencer: once you have chosen an influencer, work with them to develop content that aligns with your brand and campaign goals. Ensure the content is authentic, engaging, and resonates with your target audience.
Learn how to optimize your influencer marketing campaign here.
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What are the main benefits of influencer marketing during the holidays?
An influencer marketing campaign can help brands like yours reach many more people. It represents an excellent alternative to traditional marketing, which raises prices a lot during this time of year and is less and less popular.
One of the most appreciated qualities of influencers is their ability to attract people: they make them spread brand hashtags, which are the perfect complement to photo contests. You can let the community express their creativity using your product and reward the best participants. It is a fun dynamic in which many people get involved as participants and many more as spectators.
Influencers also help you through product reviews, as they can use your products, rate them, comment on their experience with them, and recommend them to their followers as the perfect gift for their loved ones. You can also opt for product placements by inserting the products in the day-to-day communication of influencers during the holiday season.
About CreatorDB
Get a headstart on your influencer marketing campaign by connecting with the most appropriate influencers for your brand. With CreatorDB, the right influencers are always at your fingertips. Make the most of our ever-growing influencer database and platform, advanced data packages, and a dedicated influencer marketing agency to make connecting to the right influencers a breeze.
