How Talkback was empowered to take fast decisions and actions thanks to CreatorDB’s data
Industry
Creator economy
Offering
Content monetization
Focus
Product testing and validation
Target persona
Content creators highly engaged with their audience
About Talkback
Talkback enables the audience to directly access content creators and influencers. The fans can send personal content for them to react to helping to create a more intimate experience and connection between both parties while also giving the content creators new venues for monetization.
Timeline
How We Made It
Contact the right creators to validate the product
Using CreatorDB’s Data Packages and API Talkback’s team was able to quickly access desired creator contacts and data for outreach and product validation
Identify criteria that connect the interested creators
After extensive data analysis, the ratio at which creators reply to followers’ comments is a reliable predictor of interest in Talkback.
Therefore the metric was implemented in CreatorDB API and is available for every creator allowing Talkback to scale its effort.
Improve the product and ready it for the market
Not all ideas have to be winners. But is important to realize it fast. Thanks to the quality, quantity, and accuracy of CreatorDB’s data the Talkback team learned the shortcoming of their first iteration and were fast to pivot to a new and more fitting product.
What Talkback thinks of CreatorDB
“CreatorDB has been our secret sauce, empowering Talkback to move fast and make the right decisions”.
Justin Molineaux, Talkback Founder
