Raid Shadow Legends Boosts its Presence in Taiwan With CreatorDB

Campaign Objectives

Raid aimed to increase downloads while heightening brand awareness within its target demographic: young and middle-aged men with discretionary income to spend on mobile games.

Focusing on Taiwan, the campaign was crafted to resonate with a gaming-centric audience that would likely convert and engage with Raid’s RPG features.

Customized Campaign Approach

CreatorDB structured the collaborations around one of Raid’s in-game events. Combining the promotion with the release of exclusive and familiar characters multiplied the campaign’s impact, allowing it to resonate with an even larger chunk of the audience.

As a result, brand awareness and game perception were boosted.

Audience and Content Strategy

CreatorDB crafted an influencer strategy to achieve its objectives, prioritizing the gaming, animation, and anime content genres.

This targeted approach was chosen to align with Raid’s RPG mechanics and animated game elements, effectively reaching audiences with a pre-existing interest in gaming and animated content.

Challenges and Adaptability

The campaign ran smoothly, thanks to Raid’s familiarity with influencer marketing.

To continuously assess what content performed best in different segments, Raid adapted the campaign brief each month, testing various hypotheses. CreatorDB localized each brief piece of content and adapted it to the Taiwanese market.

Conclusion

The CreatorDB and Raid Shadow Legends collaboration showcases the effectiveness of strategic influencer partnerships in targeting niche audiences. CreatorDB successfully delivered targeted content that drove brand awareness and engagement by understanding Raid’s needs and tailoring a multi-faceted campaign. This case highlights the power of adapting influencer marketing strategies to meet audience preferences, further establishing CreatorDB as a preferred partner for mobile game campaigns looking to scale within specific geographic and demographic markets.

What Raid Shadow Legends Thinks of CreatorDB

“When it comes to influencer integrations in Asia, CreatorDB is extremely professional and dedicated.”

Mia Barzel

Influencer Marketing Manager,
Plarium