How CreatorDB helped Gamania promote Wars of Prasia launch in Taiwan
Industry
Mobile Gaming
Offering
MMORPG
Target persona
Male, 18-44, interested in gaming, anime, and comics.
Target geo
Taiwan
Platform
YouTube, TikTok
About Wars of Prasia
Wars of Prasia is a multiplatform MMORPG developed by Nexon and published by Gamania.
The game launched on June 14, 2024, in Taiwan, Hong Kong, and Macau.
To expand its reach and target relevant audiences in Taiwan, Gamania decided to partner with CreatorDB.
The campaign had two main goals: to improve awareness and anticipation around the game before its release and, once the game is released, to boost downloads and target niche demographics that the first campaign may have missed.
The Campaign
Before the Launch
CreatorDB prepared a rooster of 35 YouTube content creators to publish teasers and information throughout the month leading up to the release.
The campaign was designed to amplify reach in relevant audience segments, create anticipation, and drive pre-registrations.
YouTube was chosen because its content is longer-lasting than on other platforms, ensuring it remains relevant throughout the campaign.
Through 39 pieces of content, the campaign reached over 1.79 million viewers. By carefully selecting relevant creators with highly engaged audiences, the average video reached 59% of the creator’s audience, while CPM was kept under $30.
After the Launch
Following the game’s release on June 13th, CreatorDB set up a TikTok campaign to connect with more audience segments and drive downloads.
This phase lasted two weeks after the game was available, reaching an additional 700K potential users.
